Dunelm integration with Linnworks

Dunelm is the UK’s leading homewares retailer, offering a wide range of stylish and affordable products for every room in the home. With a strong focus on quality, value, and customer satisfaction, Dunelm provides everything from furniture and décor to bedding, curtains and kitchenware.

Linnworks has been our trusted partner for the last 4 years. It is a Connected CommerceOps platform that helps ecommerce brands run, automate, and scale their entire backend operations from one place. By centralizing orders, inventory, warehouses, listings, shipping and fulfillment, Linnworks gives businesses a single source of truth across all channels. Thousands of retailers, marketplace sellers, and 3PLs rely on Linnworks to streamline workflows, reduce manual work, and operate more efficiently as they grow.

We developed a custom integration between Linnworks and Dunelm Marketplace that allows sellers to automatically synchronize essential operational data in real-time. Orders, stock, printing labels and fulfillment details flow seamlessly between Dunelm and Linnworks without manual work. The integration is designed to be stable at scale, easy to maintain, and fully aligned with Dunelm’s operational rules and API standards.

Channel Integration:

Automated import of Dunelm orders directly into Linnworks

Automatic mapping of products, SKUs and variants

Real-time inventory sync to avoid overselling across marketplaces

Status updates and tracking data pushed back to Dunelm automatically

Full logging layer to track sync events and simplify troubleshooting

Shipping Integration

Labels can be requested from the courier and printed via Linnworks.

Canceling a label in Linnworks before filing a manifest will cancel the label with the courier.

Zero manual data entry - everything syncs automatically

Less risk of overselling and marketplace penalties

Faster order processing → faster dispatch → higher seller rating

Centralised control in Linnworks for all Dunelm operations

Reduced operational costs

Scalable foundation - suitable for high daily order volume

Reliable long-term integration maintained by Patternica (Linnworks Certified Partner)

You can find the full instruction of installing Channel Integration here and Shipping Integration here.