Lifetime Brands / Consumer Goods and Home Products

Lifetime Brands – a leading provider of consumer goods and home products, specialising in kitchenware, tableware, and other household essentials. With a strong presence in the retail and e-commerce space, the company relies on efficient logistics and order fulfillment to maintain high customer satisfaction.

We provided integration services, focusing on automating order management and shipping label processing. The goal was to enhance operational efficiency, minimise delays, and ensure seamless data synchronisation between the two platforms.

Client’s pain point

Lifetime Brands required a robust and automated integration with Linnworks. Orders had to be uploaded to Linnworks every 15 minutes to ensure accurate inventory tracking and timely fulfillment. Additionally, the shipping label generation process needed to be optimised so that labels could be printed and transferred seamlessly to Linnworks.

Solution provided

To address these challenges, we developed a custom channel integration. The integration included the following functionalities:

✓ Automated order download

Orders are now retrieved every 15 minutes and updated in Linnworks, ensuring real-time order processing.

✓ Order dispatch synchronisation

The system automatically updates order statuses and shipping details once dispatch is confirmed.

✓ Stock updates

Inventory levels are synced to prevent overselling or stock discrepancies.

✓ Order cancellation handling

Automated cancellation processes ensure that any canceled orders are promptly removed or updated in both systems.

By implementing these features, we streamlined order and inventory management, reduced processing errors, and improved fulfillment speed, ensuring a more reliable e-commerce operation.

Results

• Seamless order synchronisation reduced processing delays.

• Improved stock accuracy, preventing inventory mismatches.

• More efficient fulfillment operations, enabling faster deliveries to customers.

Client’s pain point

Lifetime Brands also faced an issue with shipping label printing delays, which led to inefficiencies in dispatch operations. A bottleneck in the process was slowing down warehouse workflows and causing shipping delays.

Solution provided

To resolve this, we improved the label printing logic, ensuring a 30-40% reduction in printing times. This optimisation allowed warehouse staff to generate shipping labels faster, leading to smoother dispatch processes and reduced order processing time.

Results

• Labels now print 30-40% faster, eliminating warehouse bottlenecks.

• Enhanced dispatch efficiency, ensuring orders are shipped out promptly.

• Improved customer satisfaction due to faster shipping and reduced delays.

The estimated timeline for project completion was 1.5 months, ensuring a quick turnaround while maintaining high-quality standards.

→ Enhanced operational efficiency through automated order and inventory management.

→ Optimised label printing, reducing processing delays and increasing warehouse productivity.

→ Automated workflows minimized manual intervention, reducing errors and improving accuracy.