Seamless Linnworks & Otto Integration for Automated E-Commerce

Integration development between Linnworks and the Otto platform, one of Europe’s largest online retailers, to automate order management, stock synchronisation, pricing updates, and product listings while ensuring compliance with Otto's specific requirements.

Otto operates a marketplace that connects sellers with millions of customers, making it crucial for businesses to manage their inventory and orders efficiently.

Managing sales across multiple platforms is a complex challenge for e-commerce businesses. Manually handling orders, stock updates, and dispatch processing between Linnworks and Otto led to inefficiencies, delayed shipments, and potential stock discrepancies. Additionally, Otto required custom return tracking numbers, adding another layer of complexity to the workflow.

Our team developed a seamless channel integration between Linnworks and Otto, automating key aspects of e-commerce operations:

✓ Order management

Orders (both paid and booked) are downloaded from Otto into Linnworks. If a booked order remains unpaid for 15 minutes, it is automatically canceled.

✓ Dispatch processing

Orders can be dispatched directly from Linnworks, marking all items as shipped while generating and returning a shipping label with complete shipping details.

✓ Custom return tracking

To meet Otto’s strict return tracking requirements, we implemented custom logic that dynamically generates return tracking numbers based on user-defined parameters.

✓ Stock & price synchronisation

Stock levels in Otto are updated automatically, preventing overselling and ensuring accurate availability. Users can also update product pricing directly within Linnworks.

✓ Product listing management

A listing system in Linnworks allows users to create, update, and disable Otto product listings, ensuring accurate product data management from a single interface.

• Faster and more accurate order processing.

• Seamless synchronisation between Linnworks and Otto.

• Improved stock management and pricing control.

• Full compliance with Otto’s platform requirements.

Project successfully completed within the planned timeframe.

Automation significantly reduces manual workload and order processing errors.

→ Dynamic stock updates prevent overselling and improve inventory accuracy.

→ Compliance with Otto’s custom return tracking requirement was achieved through a tailored solution.

→ A centralised system enhances efficiency and improves user experience.